Press Article
VIDEO :: New Rule No. 5 - The Infuencers Are More Influential Than Ever
JANUARY 2013
Rule 5 of 5 in the New Rules of the Private Equity Fundraising Market. David Snow, Mounir Guen, John Greenwood and Russell Steenberg discuss how LPs who might invest in your fund have more substantial influence over other LPs who might invest and how it's important that the influencers like you.